Peter has recently joined Bang after a long career in B2B marketing, sales, new product development and branding. His career has taken him to Europe, the US, Australia and the Far East. His expertise lies in taking the idea through to implementation, whether it’s a product concept, a brand, or a campaign.

“Applied strategic thinking is the way to ensure lasting business value. I enjoy getting my clients to think – really think – about what the objectives are and what value they bring to their target segments. Then we apply creativity to ensure they communicate this to win.”

Peter has helped IBM, Natwest Mortgage Services, ioko, NHS, Omnibus Systems Ltd, to achieve their objectives.

Peter’s worst haircut was in the early seventies, when he had shoulder length ginger ringlets or a big ginger afro depending on how vigorous he was with the towel. “Middle aged women used to stop me in the street and tell me how much they wanted to swap hair styles with me. It wasn’t good.”