Brands exist and they matter even if we don’t like to think of them. Allowing misperceptions about organisations and how they operate is, at best foolish, and at worse dangerous neglect. We believe that any brand owner mis-representing their brand risks:
• Successfully achieving your mission
• Having to spend more operationally due to confusion over what’s expected
• Reducing trust in what they do
• Staff losing morale and confidence
Any one of these might cost millions yet protecting the brand’s integrity costs very little. It’s obvious to the private sector and matters for the public sector even of the word causes some mistrust.
At Bang we create brands that matter with a rigor that holds up to scrutiny and offers value for money.