The campaign needed to clearly demonstrate the speed and efficacy of Syndol’s painkilling prowess to a primarily female audience and work right across the media mix from TV ads, through web and social media, to point-of-sale.
What we did
Web design and content
Taking the lead message “Head for a better place” Bang created a low budget ad with high production values that uses the analogy of a storm to portray the painful experience of a headache. The action of Syndol is then represented as dispelling the storm and bringing on a bright, sunlit day. The striking images were subsequently used across the full suite of campaign materials.
They included a website that was far more than a portal for product info: it sought to help headache sufferers by providing advice on how to avoid headaches and migraines, including how to create a “better place” that avoids headaches through relaxation techniques and streamed, soothing music.