by Sue Glasspol | Apr 2, 2020
Anthisan Campaign Brief Sanofi were keen to raise awareness and brand recognition of their Anthisan products for the height of the season activity. Anthisan’s objective was to become the go-to product for fast relief from bites and stings, with the key message that...
by Sue Glasspol | Apr 2, 2020
Maalox TV advert Brief Although Maalox Plus alleviates other symptoms, the campaign’s primary strategy was to focus on how it helps trapped wind sufferers, a symptom that most other products for indigestion and heartburn cannot relieve. The secondary objective was to...
by Sue Glasspol | Apr 2, 2020
Syndol Headache Relief Campaign Brief The campaign needed to clearly demonstrate the speed and efficacy of Syndol’s painkilling prowess to a primarily female audience and work right across the media mix from TV ads, through web and social media, to point-of-sale. What...
by Sue Glasspol | Apr 2, 2020
Dioralyte TV advert Brief Following the success of Bang’s first TV ad for Dioralyte that boosted its category share from 76% to 91%, Sanofi chose Bang to produce its next campaign, involving a new TV ad, website, digital advertising and point-of-sale materials. What...
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