Hampshire County Council
Having an unconnected set of services was confusing the Council’s offering and its opportunity to promote these service solutions.
There was a need to create a visual identity and name for the Joint Working ‘Entity’ between Hampshire County Council, Hampshire Fire and Rescue Service and Hampshire Constabulary. This would support internal communications and staff engagement and facilitate the marketing of the joint services with the aim of delivering the best possible public services to residents of Hampshire.
What we did
- User research
- Logo development
- Design concepts and refinement
- Identity guidelines
- Launch campaign
A series of workshops had already taken place, however further research was required so we could make informed decisions with our recommendations for the project. Consisting of two workshops and face-to-face interviews with staff and customers. Defining professional and personal traits from this research allowed us to understand what kind of personality the brand should have, to be appealing to customers.
Incorporating the key objectives, we developed the theme, concept, design and overarching visual corporate identity to represent all services within the Joint Working Entity. Ensuring that the brand aligned with their market needs and expectations, ultimately creating a culture which further develops innovation, creativity and a greater customer focus.
A portfolio of brand and visual identity guidelines that excited the internal audience, aligned activity of all services within the Joint Working Entity and supported the Council in retaining existing clients and obtaining new ones.