Sanofi were launching the new Nasacort Nasal Spray into the allergy sector. There was a need to drive Pharmacist recommendations to hayfever sufferers about the new product, its benefits and help to raise awareness of the brand to drive sales.
The campaign requirements were to promote the benefits of using a nasal spray over alternative products, and enhance the brand image and recognition for consumers.
What we did
- Creative concepts
- Image manipulation
- Press, radio, POS and sales aids
- UK and Ireland variants
By developing a scope of work which incorporated a succinct marketing campaign creative, Bang was able to elevate the launch of the Nasacort Nasal Spray.
We produced a variety of concepts, developed the creative to incorporate the vision of the brand, leveraging on the benefits and established a final campaign which would appeal to hayfever sufferers, and provide Pharmacists with the marketing assets and information needed for the launch to be a success.
The most effective approach used short, clear and consistent messaging paired with vibrant brand colours and sharp angles to emphasise and communicate the message.
An on-brand and informative integrated creative campaign supported with uplifting imagery which drove in store promotion and encouraged Pharmacist recommendations to the product.