Syndol Headache Relief



The campaign needed to clearly demonstrate the speed and efficacy of Syndol’s painkilling prowess to a primarily female audience and work right across the media mix from TV ads, through web and social media, to point-of-sale.

What we did
  • Creative concepts
  • Focus groups
  • Script writing
  • Storyboarding
  • Production
  • 3D animation
  • Web design and content
  • Copywriting
  • Digital advertisinig
  • Press advertising
  • Point-of-Sale materials

The solution

Taking the lead message “Head for a better place” Bang created a low budget ad with high production values that uses the analogy of a storm to portray the painful experience of a headache. The action of Syndol is then represented as dispelling the storm and bringing on a bright, sunlit day. The striking images were subsequently used across the full suite of campaign materials.

They included a website that was far more than a portal for product info: it sought to help headache sufferers by providing advice on how to avoid headaches and migraines, including how to create a “better place” that avoids headaches through relaxation techniques and streamed, soothing music.

The outcome

To herald the launch of a new painkiller, Bang developed a multi-channel campaign including TV and web that positioned Syndol as THE painkiller for headache sufferers. Just two weeks into the campaign sales of Syndol quadrupled.

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