Research and Analysis
Products and services
Whether it is creating the visual identity for a major institution, defining the brand platform for consumer products, refining an existing brand to extend its reach or make it more appealing, we have extensive experience in creating successful brands.
Public sector branding
Brands exist and they matter even if in the public sector people don’t like to think of them. Allowing misperceptions about organisations and how they operate is, at best foolish, and at worse dangerous neglect. We believe that mis-representing your brand risks successfully achieving your mission, reducing trust in what they do and staff losing morale and confidence.
At Bang we help create brands that matter with a rigor that holds up to scrutiny and offers great value for money.
Campaigns and Creative
With the accumulated information and considering the totality of user intentions an effective IA can be developed. This is an integrated view of the site structure. Userflows are created to check that each of the key users obtains easy access to the information that is pertinent to them. We also define the labels that will be used for each navigation item.
Design and Technical Development
The visual design and user interface is crucial to the success of the project and we closely align usability principles, the requirements outlined by the user research, and your brand guidelines. We analyse concepts and ideas in the wireframes and provide visual approaches to support the overall usability of the website – confirming accessibility approach (colour schemes), developing a modular/familiar visual approach to key components and an assets libraries.