Research and Analysis
AuditsWhether it’s reviewing existing communication material, already commissioned research, business and marketing plan or a full website audit. We are well versed a completing audits. Our aim is to provide clear analysis, identifying areas for additional inquiry and to build on this understanding to create effective solutions.
User researchEvaluation and iterations around user needs is crucial. We can provide research into user interaction with your brand, service or creative concept. Bang have facilitated focus groups, workshops, face to face and telephone interviews, user testing and online surveys to create actionable insights that validate and improve any project.
Products and servicesFrom a clear understanding of the context in which the brand solution must work, and the real issues and considerations that must underpin the brand strategy, Bang create brands and visual identities that resonate with stakeholders and consumers and add value.
Whether it is creating the visual identity for a major institution, defining the brand platform for consumer products, refining an existing brand to extend its reach or make it more appealing, we have extensive experience in creating successful brands.
Public sector branding
Brands exist and they matter even if in the public sector people don’t like to think of them. Allowing misperceptions about organisations and how they operate is, at best foolish, and at worse dangerous neglect. We believe that mis-representing your brand risks successfully achieving your mission, reducing trust in what they do and staff losing morale and confidence.
At Bang we help create brands that matter with a rigor that holds up to scrutiny and offers great value for money.
Campaigns and Creative
Integrated campaignsWe really enjoy defining ‘big ideas’ and concepts and executing it across TV, online, Point of Sale, Trade and Consumer Advertising and Social Media. Best of all we really enjoy how it contributes to your success.
Creative designWe can help when you need to produce on brand material to meet any tactical or strategic objectives. From Shelf wobblers, 3D models, presentations to 300 plus page prospectuses and 1,000 page website, we will work carefully and quickly to craft the appropriate solution.
PersonasWe can help define key users/personas that detail who the user is, what they do, where they are coming from and most importantly itemises their key objectives on visiting the site. They should not be stereotypes but archetypes. We use them to help focus on the visitor as a real person.
With the accumulated information and considering the totality of user intentions an effective IA can be developed. This is an integrated view of the site structure. Userflows are created to check that each of the key users obtains easy access to the information that is pertinent to them. We also define the labels that will be used for each navigation item.
WireframingBefore pages are designed layouts are developed for the key pages as wireframes. This allows us to show the navigation, related content and functionality on each page as well as the priority given to each content area. These should be tested with each key user group. The findings are used to improve the labelling, layout and functionality before the designs are produced.
Design and Technical Development
The visual design and user interface is crucial to the success of the project and we closely align usability principles, the requirements outlined by the user research, and your brand guidelines. We analyse concepts and ideas in the wireframes and provide visual approaches to support the overall usability of the website – confirming accessibility approach (colour schemes), developing a modular/familiar visual approach to key components and an assets libraries.